Marketing Information Sysems

Lecture 2 notes: grocery storeing Research and Information Systems: chapter 3: merchandise look: * The systematic design, collection, interpretation of information, as elementary as the reporting of tuition gained to attend to marketers solve accompaniment proposition selling problems or take advantage of selling opportunities Market investigateDefinition: Collecting and studying discipline of customer ineluctably and commands as well as changes in the business environment. * Marketing research Definition: The planned, systematic collection and analysis of information * aiming to help decision making * and monitor results of decisions made earliest * It can include information on * products * prices * distribution * customers * consumers * competitors and so on i.e. internal to the company * the Marketing mix (e.g. how good?) impertinent to the co mpany * SLEEEPT + C * hear/anticipate trends Why do merchandise research? * Helps us make more effective decisions * Helps us evaluate the successfulness of * Each product * publicizing campaigns, etc. * More information of customer conducts and wants, * Who buys what, when where and why * Competitors strengths and weaknesses The merchandise research process (steps) 1.

Determining the scope for marketing research 2. FEEDBACK FEEDBACK Selecting the research method 3. Collecting and preparing the data 4. Analysing the data 5. Transformi ng data into information Step 1: ascerta! in the scope for marketing research: * Define the problem; nature/scope of beam * Set research objectives * Clear definition of need; * rule precisely what research is to uncover * Set boundaries of a stake or question * How will data be use? * In what format are results required? Step 2: selecting the research method: Research Design horses for causes * Design must...If you want to chafe a full essay, order it on our website: BestEssayCheap.com

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