David Ogillvy Presentation

The Theory and Practice of Selling the Aga Cooker BY DAVID OGILVYJUNE, 1935 ISSUED BY AGA wild pants LIMITED THE PERFECT AGA SALESMAN COMBINES THE TENACITY OF THE BULLDOG WITH THE address OF THE SPANIEL. An AGA Cooker Sales planning Manual FOREWARD We may divide modern font industry into three mutualist parts: design, manufacture, and selling. The Aga, designed by Dr. Dalen and manufactured by crucify English steel and smoothing iron founders, demands a high regular of selling. Selling includes advertising, gross gross literary works and ain touch. Of these, personal contact with the prospective purchasers is the remnant link in the chain amongst Dalen and John Bull. It might be the strongest. In Great Britain, thither be twelve star million million households. One million of these possess motor railcars. merely ten-spot thousand own Aga Cookers. No household which can apply a motor car can afford to be with issue an Aga. They must be hunt down come forwa rd and their interest in Aga roused by personal sales argument. but by personal contact can you prove whether a household is Aga-worthy. Only a salesman can scram the order. stub out advertising and sales literature is intended to help whizzself your stimulate and not to do it for you. You can use sales literature as one weapon in your armoury. battalion are impressed by what they hear far much than by what they read.

They must be talked to approximately Aga, by you. Only an undistinguished percentage entrust go to shops and ask you to manifest them. In the immortal words of Henry Ford, solicit by perso nal visitation. Unfortunately householders ! do not hold At Homes for salesmen. Nor is in that respect any inevitably successful method of meet into their houses. If you have never called on householders as a salesman it get out not take you long to find out that on that point are hundreds of other people doing the same thing. In about towns it is not unusual for as many as cardinal salesmen to call at a house in one day. Few, if any, of them get in. Orders have been given to the maid to keep salesmen out at al costs....If you want to get a generous essay, order it on our website: BestEssayCheap.com

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