Perception and Individual Decision Making

CHAPTER 5 PERCEPTION AND INDIVIDUAL DECISION MAKING training OBJECTIVES after(prenominal) studying this chapter, students should be able to: 1.Explain how two masses throne see the same thing and interpret it differently 2. hark the three determinants of attri saveion 3.Describe how shortcuts can assist in or distort our judgment of others 4.Explain how perception affects the stopping point-making process 5.Outline the vi steps in the rational termination-making model 6.Describe the actions of the boundedly rational finis maker 7.Identify the conditions in which individuals are most likely to practise intuition in termination making 8.Describe four styles of conclusion making 9.Define heuristics, and explain how they bias decisions 10.Contrast the three good decision criteria TEXT OUTLINE I. Introduction A. The Intel Decision Blunder 1. expunge of 1994 2. The executive co- gear uper and chief executive officer at the time, And rew orchard 3. The powerful Pentium chip had become the brains in more(prenominal) than 4 million personal data processors. 4. In late October 1994, a prof in Virginia discovered a fault in the Pentium chip. a) In division problems involving very large numbers, the solution was incorrect. b) Intel admitted that it had found the demerit four months earlier and had corrected it. 5.

A shrimpy but vocal group of customers and computer industry advocates were non happy. a) They sine qua noned Intel to stand in all the flawed chips. b) wood let and his executive team approached the s! lew as an engineering problem. c) They would replace amiss(p) Pentium chips, but only if computer owners could demonstrate that they really need an extra margin of accuracy. d) Grove considered the issue closed. 6. Consumers were angry. 7. Under pressure, Grove again met with his senior executive group to analyze the problem, and they resolved to hold their ground. They described the flaw as minor. a) Intels stance...If you want to get a profuse essay, order it on our website: BestEssayCheap.com

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