Apex Chemical Case

Study peak is a medium sized chemic manufacturer with $60 million in annual sales. It has real twain chemical compounds and due to limited resources, it is only open to beget one of these intersection points to trade. There is presently a departure among heydays management regarding which product launch would be break in for the comp some(prenominal). A-115 is a new electrolysis agent and its $10 million market place is stable. Its purpose is to precipitate a synergistic reaction in silver electrolysis and it performs better than any other product on the market. It is considered a technological breakthrough by summit and would be perceived as a winner by customers in the market. The only competitor currently in the market is Hamfield who boasts a 95% satisfaction swan with its product, a fact that was corroborate by meridians own research. Although extremum has no differentiate recognition or presence in the electrolysis market, they cerebrate the ir choice product with lure customers. There is however, some reservations more or less sledding head to head with a well-established company bid Hamfield whose brand recognition and high satisfaction rate may all over power Apexs superior product. B-227 is a pliable oxidizer and its $40 million market is growing. The market is comprised of two types of products; important -prednigones which account for 60% and stigones which account for 40% of the market. Apex is known in the oxidizer field but up until this point has only produced stigones where they have a superior product and dominate the plane section. Many customers are currently press on betas and the sales are cutting into Apexs stigones sales at a rate of 10% per year. B-227 would be Apexs first product in the beta segment which is very competitive. There are currently troika hygienic competitors in the market and six others selling trade vertical based or off-brand betas. The oxidizer mar ket accounts for 25% of Apexs total sales an! d it would prefer not to drop off out the market. Management believes that B-227...If you want to get a good essay, lay it on our website: BestEssayCheap.com

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